Services
What I do
Specialist consulting at the intersection of music, technology, and global markets — helping platforms, labels, and rights organizations turn complexity into opportunity.
01
Music Licensing & Rights Strategy
Turning complex licensing conversations into agreements that work for everyone involved.
Negotiating licensing agreements with record labels, publishers, and rights organizations is rarely straightforward — especially across multiple territories. I bring deep experience structuring deals that are commercially sound, legally robust, and built to last. From master and sync licensing to publishing rights and neighbouring rights, I help platforms and services get properly licensed wherever they operate.
Areas of focus
02
Market Expansion Consulting
Helping music platforms and services grow into new markets with confidence.
Expanding into EMEA, the Middle East, or South Asia requires more than a localisation strategy — it requires understanding the cultural, regulatory, and commercial landscape on the ground. I help platforms identify the right entry points, build the right local relationships, and navigate the specific licensing and rights requirements of each market.
Areas of focus
03
Partnership & Deal Structuring
Building partnerships that create lasting value for artists, platforms, and audiences.
The best deals in music aren't just transactions — they're the foundation of long-term relationships. I help streaming services, platforms, and music companies structure partnerships that align incentives, create genuine value, and hold up over time. Whether it's an artist activation, a platform integration, or a strategic alliance, I bring the experience to get it right.
Areas of focus
Approach
How I work
Every engagement is different, but my approach is consistent: I take the time to understand your specific situation, bring relevant experience to bear, and work collaboratively to find solutions that create real impact. I'm not interested in generic advice — I'm interested in what actually works for you.
Deeply contextual
Music markets vary enormously by region. I bring specific knowledge of the territories I work in, not a one-size-fits-all approach.
Relationship-first
The best outcomes in music come from trust. I prioritise building relationships that outlast any single deal.
Commercially grounded
Creative industries need commercial rigour. I help you find agreements that are both fair and financially sustainable.
Have a project in mind?
Whether you're at the early stages of thinking through a licensing strategy or ready to move on a specific deal — I'd love to hear about it.