About
Arun Sajjan
Music. Technology. Partnerships.
Bridging cultures through music
Content and Music has always been more than entertainment to me — it's a way cultures connect, stories travel, and new markets open up. My career has taken me across EMEA, the Middle East, and South Asia, working at the intersection of music, technology, and partnerships to help great music reach global audiences.
The work
Over the years I've had the opportunity to work with teams at Snap Inc., Unravel, Anghami, and Sony Music Entertainment, negotiating licensing agreements with record labels, publishers, and rights organizations while helping platforms expand into new markets.
Whether structuring deals for streaming services, launching artist activations, or navigating complex publishing rights across regions, I enjoy turning challenging licensing conversations into partnerships that create real impact.
What drives me
What drives me most is bridging cultures and industries through music. I'm naturally curious about emerging markets, passionate about building long-term partnerships, and energized by the challenge of bringing together artists, platforms, and audiences in ways that create value for everyone involved.
Experience
Companies I've worked with
Snap Inc.
Music licensing and content partnerships for one of the world's leading social platforms.
Unravel
Building music technology and rights infrastructure for emerging market platforms.
Anghami
Licensing strategy and label relations for the leading music streaming platform in the Arab world.
Sony Music Entertainment
Rights management and partnership development at one of the world's largest music companies.
Regional expertise
A global perspective
My work spans three of the world's most dynamic and culturally rich music markets — each with its own rights landscape, audience behaviour, and growth trajectory.
EMEA
Europe, Middle East & Africa — navigating diverse regulatory environments and building cross-border licensing frameworks.
Middle East
Deep expertise in the Arab music market, with established relationships across labels, platforms, and rights organizations.
South Asia
Emerging market expansion strategy across India and the broader South Asian music ecosystem.
Interested in working together?
I'm always open to conversations about music licensing, market expansion, and partnership opportunities.