Music. Partnerships. Global Markets.
Arun Sajjan
Working at the intersection of music, technology, and partnerships to help great music reach global audiences.
About
Bridging cultures through music
Content and Music has always been more than entertainment to me — it's a way cultures connect, stories travel, and new markets open up. My career has taken me across EMEA, the Middle East, and South Asia, working at the intersection of music, technology, and partnerships to help great music reach global audiences.
Over the years I've had the opportunity to work with teams at Snap Inc., Unravel, Anghami, and Sony Music Entertainment, negotiating licensing agreements with record labels, publishers, and rights organizations while helping platforms expand into new markets. Whether structuring deals for streaming services, launching artist activations, or navigating complex publishing rights across regions, I enjoy turning challenging licensing conversations into partnerships that create real impact.
What drives me most is bridging cultures and industries through music. I'm naturally curious about emerging markets, passionate about building long-term partnerships, and energized by the challenge of bringing together artists, platforms, and audiences in ways that create value for everyone involved.
Experience includes
Spanning EMEA, the Middle East, and South Asia — with deep expertise in music licensing, rights strategy, and market expansion.
Services
What I do
Music Licensing & Rights Strategy
Negotiating licensing agreements with record labels, publishers, and rights organizations. Navigating complex publishing rights across regions to ensure platforms and services are properly licensed wherever they operate.
Market Expansion Consulting
Helping platforms and streaming services expand into emerging markets across EMEA, the Middle East, and South Asia. From market entry strategy to local partnership development, I bring regional expertise and a global network.
Partnership & Deal Structuring
Structuring deals for streaming services, launching artist activations, and building long-term partnerships that create real impact. Turning complex licensing conversations into agreements that work for everyone involved.
Ready to build something together?
Whether you're expanding into new markets, navigating licensing complexity, or looking to build partnerships that last — I'd love to hear about your project.